Georges St-Pierre Under Armour – Armour39 Commercial

gsp-Armour-39

Under Armour unveiled its Armour 39 system, and at first glance it aims to be a direct shot at other fitness-trackers such as the Nike FuelBand. And while it may potentially take a chunk out of Nike’s business, Armour 39 seems to be aiming to go after a more hardcore audience by using stars like GSP in it’s ads.


Armour 39 consists of a sensor-equipped strap worn around the chest; it includes a center sleeve for a “bug,” which acts as a computer in storing and moving fitness data to the cloud via Bluetooth. Users can check their progress on a watch or by way of an app on the smartphone (IOS 6+ or Android). The system will be available on March 20. The strap and bug will cost $149.99, while the optional watch accessory will cost $199.99.


14 Comments

  1. ericsson February 18, 2013
  2. Drewzilla February 18, 2013
  3. jdogg February 18, 2013
  4. ghernndez February 18, 2013
  5. psxdogg February 18, 2013
  6. wcoastassassin February 18, 2013
  7. mma tko fan February 18, 2013
  8. fritz February 18, 2013
  9. mma tko fan February 18, 2013
  10. MMAgiantsilva February 18, 2013
  11. dalnkwnt February 19, 2013
  12. ericsson February 19, 2013
  13. Go Bruno! Its Your Birthday!! :-) February 19, 2013
  14. perulives February 19, 2013

Leave a Reply

Your email address will not be published. Required fields are marked *

Current ye@r *