| International Vale Tudo Championships MMA video of Chuck “The Iceman” Liddell Vs Jose “Pele” Landi-Jons. The fight took place back in August of 1998. | ![]() |
The International Vale Tudo Championships (IVC) was a No Holds Barred fighting promotion based in Sao Paulo, Brazil. While most of the mixed fight promotions around the world were moving towards sanctioning/regulation and a stricter set of rules, the IVC was a notable exception that clung to the No Holds Barred fighting banner of vale tudo with a minimal ruleset.
IVC rules:
* No biting
* No eye gouging
* No fishing hook
* No holding the ropes
* No kicking if wearing shoes
* The referee can restart the fight
* No placing hands or feet inside the opponent’s trunks





